VakıfBank Anual Report 2014

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INTRODUCTION
54
REVIEW OF OPERATIONS
IN 2014
CO-BRANDED CARDS
Exclusive opportunities were offered to specific customer
segments through co-branded products in 2014.
Annual credit card fees are not applicable for the Şişli
and Üsküdar Credit Cards offered to residents of Şişli and
Üsküdar along with the Öğretmenim, ASES, and Kamu-
Sen Credit Cards that are offered to specific professional
groups. The cards operated in agreement with these and
similar institutions are mostly regarded as social projects,
and a certain percentage of the purchases made with
these cards are donated to the organization’s aid pool, the
assistance campaign, or the relevant union.
Şişli and Üsküdar Credit Cards offer discounts at member
businesses determined by Şişli and Üsküdar Municipalities
and provide up to five installments for tax and fee
payments. In addition, cardholders can support social
responsibility projects without any extra cost; the donated
funds are transferred to Şişli and Üsküdar Municipalities’
social assistance pool as the cards are used.
ASES – a special card for occupational groups – is a unique
product provided only for the members of the Police Care
Fund, TCDD Foundation, and Elementary School Teachers’
Health Care and Social Assistance Fund. In addition to
the services offered with the other cards, discounts are
provided from affiliated merchants with this card.
CREDIT CARD FOR YOUNG PEOPLE: THE LIKE CARD
In 2014, VakıfBank continued to market its Like Card,
designed exclusively for university students.
Like Card holders earn Likepoints in addition to
Worldpoints, and can use their Likepoints for the
campaigns on to win prizes such as
Mini Coopers, iPhones, or iPads.
Closely following developments in the marketplace, VakıfBank
enhanced its cards with the contactless feature. This new feature has
made it much easier for customers to make small amount payments.
VakıfBank offered
exclusive opportunities
to specific customer
segments through
co-branded products in
2014.
Cardholders who make online purchases of at least TL
75 earn 10% of the purchase as Worldpoints, while
cardholders celebrating their academic success and
shopping during the week before their birthdays are
awarded with extra Likepoints.
Interest-free/free-of-charge three-month installments are
offered for the fees of the university students attending
secondary education programs while three-month
installments free-of-charge are provided for Like Card
holders’ spending on special events.
VAKIFBANK FAN CARDS
In an effort to appeal to sports fans, VakıfBank is the
only bank that provides opportunities for six separate
football clubs under one program. The Bank provides
an exclusive credit card for the fans of the four biggest
football clubs Beşiktaş, Fenerbahçe, Galatasaray, and
Trabzonspor- as well as for two additional teams from
Anatolia, Gaziantepspor and Diyarbakırspor. In line with
specific agreements made with each team, a portion of
the monthly card transactions is transferred to the clubs.
On top of the World and VakıfBank campaigns organized
for Fan Card customers, additional campaigns to
encourage card usage habits were conducted in 2014.
These special campaigns included gift tickets, jerseys and
licensed products, season ticket sales for specific teams,
discounts at team fan shops, gift Worldpoints, and new
installment plans.