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VAKIFBANK
ANNUAL REPORT 2014
53
4.22%
MARKET SHARE
VakıfBank’s market
share in credit card debt
receivables stood at
4.22% in 2014.
VakıfBank Classic and Gold credit cards are available for
customer groups not included in the above segments.
VakıfBank credit card holders can benefit from all
opportunities offered both in VakıfBank and in World
member firms. In addition, the Bank offers additional
benefits for customers through special projects and
campaigns.
Closely following developments in the marketplace,
VakıfBank enhanced its cards with the contactless feature.
This new feature has made it much easier for customers
to make small amount payments.
EXCLUSIVE SERVICES FOR PLATINUM CARDHOLDERS
VakıfBank Platinum Credit Cards, offered to high-income
customers, were equipped with features designed to
meet the unique needs of these cardholders in 2014. To
make domestic and overseas trips more comfortable and
enjoyable, cardholders are provided with the opportunity
to enjoy the free use of the passenger lounges at the
domestic and international terminals at Sabiha Gökçen
Airport in Istanbul, and Esenboğa Airport in Ankara.
In addition, VakıfBank Platinum cardholders can enjoy
Rail&Miles CIP Lounges in the Ankara, Eskişehir, and Konya
rail terminals.
Free overseas travel insurance coverage from Güneş
Sigorta is also provided to customers who are traveling
abroad. Another benefit for cardholders is the opportunity
to use the luxurious VIP transfer service to or from the
airport.
In addition to these travel services, more practical
services were unveiled for Platinum cardholders, including
discounts at dry cleaners, transportation providers, gift
shops, and selected restaurants.
EASIER TRAVELING WITH THE VAKIFBANK MILPLUS CARD
Designed to appeal to frequent travelers, the MilPlus
Card Program provides exclusive benefits for VakıfBank
customers who travel extensively.
Customers with Worldpoints balances, earned by making
purchases or participating in campaigns, can use them at
twice their value while purchasing flight tickets with the
MilPlus Classic Card. If they do not have enough points
for the purchase, they are still able to use two times the
value with Avans Puan (Advance Points) to quickly get the
tickets they want. MilPlus Platinum Card holders can use
their Worldpoints at three times their value in flight ticket
purchases. Meanwhile, BusinessCard owners can benefit
from the MilPlus Travel Program and use their points at
twice their value in flight ticket purchases.
Cardholders can also benefit from special promotions
when purchasing flight tickets during the regular
campaigns. In one established campaign, cardholders have
the opportunity to purchase round-trip tickets to domestic
locations for TL 99, to Europe for TL 169, and to other parts
of the world for TL 399, using Worldpoint options.