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INTRODUCTION

48

REVIEW OF OPERATIONS

IN 2014

INVESTMENT BANKING

In the ever-evolving and volatile world of capital markets,

maintaining a competitive edge against the global markets

remained as challenging as ever in 2014. With a prominent

position in the banking industry, VakıfBank formulates

business strategies that are focused on investing customer

assets in the best way to generate optimal results,

developing customized solutions, and attaining greater

expertise in the use of advanced investment techniques.

As a result, VakıfBank is a highly-valued business partner

in money and capital markets for retail and corporate

customers.

BROKERAGE SERVICES FOR CAPITAL MARKETS

INSTRUMENTS

VakıfBank Investment Banking provides brokerage services

to customers for their capital markets transactions in stocks,

mutual funds, gold and VakıfBank-issued debt securities.

Developments in the markets are closely monitored

according to customer needs and expectations, and new

products and services are delivered to customers through

various channels.

All capital markets transactions other than equities can be

performed through any of the Bank’s branches, investment

centers, private banking branches, ATMs, mobile banking,

internet banking, and call centers. Equity transactions can

only be placed through investment centers, private banking

branches, mobile banking, internet banking, and call centers.

The systems infrastructure required for increasing the share

of alternative distribution channels in equity trading has

been completed, and mobile banking transactions will be

available in 2015 through mobile applications developed

exclusively for investment products.

In addition, through an agency agreement with its

subsidiary Vakıf Yatırım Menkul Değerler A.Ş., the Bank

acts as an intermediary in public offerings of equities and

corporate bonds, capital increases and dividend payment

transactions.

VakıfBank Investment Banking provides brokerage services to

customers for their capital markets transactions in stocks, mutual

funds, gold and VakıfBank-issued debt securities.

VAKIFBANK-ISSUED DEBT SECURITIES

In an attempt to diversify the Bank’s funding sources, reduce

interest rate risk, contribute to liquidity management,

increase the average maturity of liabilities, and provide

additional resources, VakıfBank obtained authorization from

the Capital Markets Board to issue a total nominal value

of TL 8 billion in bank bonds and bills of various types and

maturities in domestic and international markets. In 2014,

the Bank issued 20 bank bonds with a total nominal value

of TL 5.8 billion, solidifying its leading position in the sector.

VakıfBank bonds are presented to corporate and retail

investors as an alternative investment instrument.

MUTUAL FUNDS

With its founder status, VakıfBank currently offers 11

mutual funds, two Type A and nine Type B, to investors

in accordance with their individual risk profiles and return

expectations. The mutual funds can be traded without any

volume limitation through all branches, investment centers

and alternative distribution channels such as internet

banking, call centers, ATMs and mobile banking.

Under the administration of expert portfolio managers with

strategies tailored to meet the needs of its customers,

VakıfBank holds a 6.2% market share in mutual funds as of

2014, with total assets under management (AUM) of TL 2

billion.

GOLD BANKING AND GOLD DAYS

As one of the first banks to launch gold banking, VakıfBank

makes its 25 years of experience in this segment available

to customers through its branches as well as alternative

channels.

VakıfBank’s gold trading volume reached nearly 68 tons in

2014, with a gold reserve volume of 10.8 tons.

As part of VakıfBank Gold Days, initiated in early 2013 and

held every Wednesday, Cumhuriyet gold coins in quarters

and halves as well as all-carat gold jewelry including

bracelets, rings, and necklaces are assessed by gold experts

and corresponding amounts are deposited into customers’

Golden Era Accounts in grams of gold. Gold Days were

organized at 609 branches in 2014 and VakıfBank will

expand this initiative to more branches in 2015.

6.2%

VakıfBank holds a 6.2%

market share in mutual

funds as of 2014, with

total assets under

management (AUM) of

TL 2 billion.