VakıfBank Anual Report 2014

43 / 324

VAKIFBANK ANNUAL REPORT 2014
43
RETAIL BANKING
As the industry leader in retail banking where the
competition is heating up, VakıfBank serves 11 million
retail customers. VakıfBank’s retail loan portfolio was up
7.75% over the previous year while total the consumer
loan volume grew 9.22% in 2014. The Bank’s total
consumer loan portfolio is comprised 50.36% of general
purpose consumer loans, 48.17% of mortgage loans, and
1.47% of auto loans.
GENERAL PURPOSE CONSUMER LOANS CONTINUED TO
GROW
The Bank’s general purpose consumer loans grew 12.35%
in 2014. As of year-end 2014, VakıfBank’s market share in
this segment stood at 10.02%.
CUSTOMER-SPECIFIC RETAIL LOAN PRODUCTS
VakıfBank diversified its retail loan product lineup along
with the target customer base in 2014 with new products
and services. With the VIP Consumer Loan and Gold/
Platinum Consumer Loan, VakıfBank provided exclusive
consumer loans for customers in the high-income
segment. Further, in order to enable customers who
use their VakıfBank credit card to pay for their urgent
expenditures in installments and their shopping to
use their cards more actively, VakıfBank launched the
Invoiced Urgent Consumer Loan. The other traditional
loan campaigns of the Bank, including Anniversary Loan,
Holiday Loan, and New Year Loan, were made available to
all retail customers during 2014.
EXPANDING DEALER NETWORK IN AUTO LOANS
The Bank’s auto loans declined in 2014 in line with the
contraction in the market and lower auto sales. However,
the Bank was only minimally impacted by this contraction
owing to its prudent strategies in auto loans. The Bank
aimed to minimize the contraction in its auto loan book
and expand its dealer network to contain the loss of
business during the year. The Bank also introduced new
products with various payment options to meet different
customer needs including the “Hello Vacation New Car
Purchase Loan” and “New Car Purchase Loan Opportunity”.
VAKIFBANK MAINTAINED ITS POSITION IN THE SECTOR
IN MORTGAGE LOANS DURING 2014
Maintaining its leading market position in the sector in
2014, VakıfBank recorded 7.63% growth in its mortgage
loan portfolio. Offering mortgage loan services under the
“Yellow-Shutter” brand, VakıfBank secured an 11.38%
market share in mortgage lending in 2014 thanks to a
wide range of products offered through its high quality
service concept, personalized flexible payment options,
and effective campaigns.
Through its specialized mortgage team, www.saripanjur.
and the 444 5 724 Call Center, Yellow-Shutter
Mortgage Loans offer prospective homeowners the
opportunity to find answers to all of their questions and
apply for loans in a fast and convenient manner.
In 2014, VakıfBank continued to offer loans to customers
who wish to become homeowners in real estate projects.
The Bank evaluated nearly 150 residential projects and
signed 42 new agreements with leading companies in
the sector such as EGYO, TOKİ, and KİPTAŞ, along with
municipalities and residential cooperatives on new
residential and urban transformation projects. VakıfBank
successfully provided financing for nearly 140 branded
residential and urban transformation projects.
In addition, customers who want to become homeowners
with personalized payment options from VakıfBank
Yellow-Shutter (SarıPanjur), can access the contracted
housing projects by visiting as well
as through VakıfBank stands in real estate development
project sales offices.
The website was retooled to
improve communications with customers through digital
channels as part of our policy of utilizing state-of-the-art
technologies.
The Bank also launched the “Web Yellow-Shutter”
mortgage loan campaign on July 1, 2014, allowing
mortgage loan requests to be handled through the
website.
As part of its customer-centric banking approach,
VakıfBank continued to offer mortgage loans and
products and services developed to meet the needs of
the marketplace and customer demands. Along with the
14 Yellow-Shutter Mortgage Loan products presented in
2014, the Bank continued the Bosch Discount Campaign
for Yellow-Shutter Mortgage loan customers, as well as
special mortgage loan campaigns for public employees,
the Police Solidarity and Assistance Fund (POLSAN),
Turkish Armed Forces Assistance and Pension Fund (OYAK)
members, and other occupational groups such as lawyers.
The “60th Anniversary Mortgage Loan Campaign,” the
“Summer Special Mortgage Loan and Mortgage Loan
Balance Transfer Campaign,” and the “Autumn Special
Mortgage Loan and Mortgage Loan Balance Transfer
Campaign” were carried out successfully in 2014. As a
result of these campaigns targeting particular professions
and employees of specific sectors, approximately 300,000
people have become homeowners thanks to VakıfBank
Yellow-Shutter in 2014.
EXPANDING COOPERATION BETWEEN
VAKIFBANK AND PTT
Carried out under the agreement signed between
VakıfBank and the General Directorate of Post and
Telegraph Organization (PTT), 278.21% growth was
attained in loan transactions and disbursements for PTT
employees and Social Security Institution pensioners
that receive their payments through the PTT. VakıfBank
successfully reached a broader customer portfolio as a
result of this ongoing agreement.
SUPPORT FOR VOLLEYBALL
VakıfBank launched the “Volleyball Support Loan” in 2014
to provide support for the needs of athletes participating
in volleyball leagues, as well as volleyball coaches,
technical crew, and volleyball club employees. As of July
2014, VakıfBank provides a cost-free “Volleyball Support
Loan” of up to TL 100,000 for these individuals and groups.
12.35%
General purpose
consumer loans grew
12.35% in 2014.