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INTRODUCTION
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REVIEW OF OPERATIONS
IN 2014
GENERAL PURPOSE CONSUMER LOAN PACKAGES FOR
PROFESSIONAL GROUPS
Special campaigns were organized and offered primarily
for the Turkish Radio and Television Corporation, and Tax
offices in selected cities as well as for corporate payroll
customers, public/private institutions and organizations in
2014.
INCREASE IN OVERDRAFT ACCOUNTS
VakıfBank increased its overdraft account portfolio by
20.06% in 2014, making a significant contribution to the
Bank’s overall profitability.
GOLDEN ERA ACCOUNT
VakıfBank increased its Golden Era Account customers by
12.60% in 2014. This account allows customers to receive
additional income on their gold holdings while protecting
their gold assets from theft and labor loss. In addition,
customers are also offered the opportunity to save by
authorizing the Bank to make purchases and sales of
gold on a gram-by-gram basis. In this way, the Bank also
appeals to customers who are not open to investing in
interest-yielding instruments.
MOBILE BANKING
VakıfBank launched a mobile banking application in 2014
that can be used on mobile devices. Retail customers are
now able to carry out numerous transactions by installing
the app and completing an activation process on their
devices.
Additionally, by installing the application on their devices,
customers can utilize VakıfBank’s new security product
“Cep İmza (Mobile Signature)”. With this innovation,
customers are only required to approve via Cep İmza
when they carry out a transaction that requires their
mobile banking login and password, making the entire
process easier for customers.
STRATEGIES FOR 2015
VakıfBank aims to increase its market share and expand
its consumer loan portfolio in 2015 by reaching new
customer segments. The Bank also plans to meet
customer demands by enriching its product range and
creating various payment alternatives.
In addition, as part of its customer satisfaction-oriented
service approach, VakıfBank plans to expand its portfolio
of ATM cards to encompass a wider variety of products,
and offer new products to various customer segments.
VakıfBank will continue to pursue its efforts to increase
non-interest income by organizing campaigns and
investing in its technological infrastructure. This will allow
the Bank to maximize customer profitability, maintain
a competitive edge in the sector through efforts to
encourage customer loyalty, and increase its cross-selling
ratio.
CORPORATE PAYROLL ACTIVITIES
As one of the leading banks in corporate payroll activities,
a fiercely competitive segment of the banking industry,
VakıfBank expanded its pension operations, becoming one
of the most preferred banks by employees of both the
public and private sectors as well as by pensioners.
VakıfBank increased its overdraft account portfolio by
20.06% in 2014, making a significant contribution to the
Bank’s profitability.
12.60%
VakıfBank increased the
number of Golden Era
Account customers by
12.60% in 2014.