38 / 324
INTRODUCTION
38
REVIEW OF OPERATIONS
IN 2014
CORPORATE BANKING
VakıfBank meets the entire corporate banking product and
service needs of its customers with a specialized sales and
operations staff, rich product portfolio, extensive branch
network, advanced technology infrastructure and efficient
business processes.
Corporate Banking developed a strategy and an action
plan that emphasized improving asset quality and
profitability, selecting customers and transactions
judiciously, and, in particular, focusing on customers who
use a large number of products. Under this approach,
Corporate Banking significantly increased the number of
customers, cross-selling volume, and profitability of this
business line. The Bank’s Corporate Banking customer
base grew 5% in 2014.
NEW CUSTOMER ACQUISITION
One of the Bank’s strategic targets is to grow and acquire
market share in the small and medium-size enterprise
segments. VakıfBank used a wide variety of offerings
to achieve this objective, including direct debit system
(DDS), card-based collection systems, dealership letter of
guarantee agreements covering the dealer and supplier
networks of corporate customers, and wholesale payment
systems. The Bank is striving to become the primary bank
of corporate customers, their affiliates and subsidiaries.
In addition, VakıfBank acquired numerous new customers
among supplier and dealer firms, and companies in other
areas of the financial value chain.
“EFFECTIVE AND EFFICIENT STRATEGY TO BE THE MAIN
BANK OF CUSTOMERS”
Serving in the corporate banking segment with a
customer-focused sales and marketing strategy, a
company-specific service approach and an approach
that values customers as long-term business partners,
VakıfBank also managed to increase its transaction volume
in 2014 thanks to its “Effective and Efficient Strategy To Be
the Main Bank of Customers” vision.
5%
In 2014, the Bank’s
Corporate Banking
customer base grew 5%.
Managing to maintain its high asset quality in 2014,
VakıfBank continued to provide loan support to real sector
companies that were determined by effective and healthy
customer selection criteria, increasing its cash loan volume
by 34% and non-cash loan volume by 10%.
In addition, VakıfBank continued providing high-quality
and efficient services to corporate customers with
significant foreign trade volumes through its extensive
network of international correspondent banks, expert
sales and operational staff, retooled foreign trade business
processes, and advanced technology infrastructure. The
Bank increased its foreign trade volume by 39% during
the year.
In 2014, as in the prior year, the Bank generated sources
that enabled it to extend the average maturity of the
liabilities side of the Bank’s balance sheet and reduce
funding costs. These activities lowered the funding cost
along with the use of products that generated non-deposit
resources. Fund inflows lowering overall funding costs
increased 44% in 2014 compared to 2013.
Thanks to the strategy of increasing cross selling to
corporate segment customers, VakıfBank increased the
volume of check payments intermediated by the Bank
by 26%, raised the volume of tax and social security
collections by 14%, and boosted the number of customers
using Gümkart by 5%. VakıfBank sees its customer
relations as the foundation of long-term partnerships
and stands by its customers under all circumstances and
market conditions.
In 2015, VakıfBank aims to further strengthen cooperation
with existing customers and gain new clients with its
innovative products and cash/non-cash loan facilities.
VakıfBank has always strived to provide high-quality
advanced technology service at the prevailing standards
in the marketplace. The Bank is committed to standing
by customers under all circumstances by developing
relations with retail and commercial clients on a strong
Within Corporate Banking, VakıfBank developed a strategy and an
action plan that emphasized improving asset quality and profitability
with a customer-focused approach. With this approach, the Bank
significantly increased the number of customers, cross-selling volume,
and profitability of this business line.