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INTRODUCTION
52
REVIEW OF OPERATIONS
IN 2014
19%
GROWTH
VakıfBank Worldcard
turnover grew by 19%,
easily outpacing the
sector average of 12%.
PAYMENT SYSTEMS
Focusing on customer satisfaction in its payment systems,
VakıfBank continued to grow its market share steadily in
credit cards by enhancing its products with value-added
services through the “Generous Card That Understands
Shopping” concept in 2014.
VakıfBank easily outpaced the average sector growth of
12% in credit cards as VakıfBank Worldcard registered
19% YoY increase in turnover, to TL 21.2 billion in 2014.
Worldcard’s transaction volume growth was nearly four
times that of the overall sector, rising to more than 162
million transactions annually.
The brand is positioned as a generous card with
customer-oriented solutions that meets the basic
needs of customers. While the redefined credit cards
and VakıfBank Worldcard meet the general needs
of customers at world-class standards, the Bank has
pursued a policy aimed at adopting new technologies
and expanding its co-branding and loyalty programs with
cards that appeal to different groups and enterprises. As a
Credit Cards
2010
Market
Share
2011
Market
Share
2012
Market
Share
2013
Market
Share
2014
Market
Share
Credit Card Debt
Receivables
(TL million)
1,387 3.18% 1,850 3.33% 2,639 3.69% 3,256 3.92% 3,129 4.22%
Credit Card
Turnover
(TL million)
7,096 3.03% 9,671 3.33% 13,699 3.79% 17,802 4.20% 21,208 4.47%
Number of Credit
Cards
2,398,943 5.11% 2,626,880 5.11% 2,768,491 5.09% 2,985,056 5.25% 3,178,033 5.57%
result of this approach, the Bank has been enjoying steady
market share growth in the credit cards segment.
VakıfBank’s rich portfolio of credit cards includes:
•
MilPlus Classic and MilPlus Platinum Exclusive offering
features for high-income individuals focused on travel,
•
VakıfBank Platinum, equipped with special services
designed for high-income individuals,
•
Rail&Miles, for those who prefer to travel by train,
•
Beşiktaş, Fenerbahçe, Galatasaray, Trabzonspor,
Gaziantepspor and Diyarbakırspor Team Credit Cards, for
sports fans who want to support their favorite teams,
•
Öğretmenim, ASES and KAMUSEN credit cards, designed
to meet the needs of specific professional groups,
•
VakıfBank BusinessCard, to meet the needs of
commercial enterprises,
•
Like Card and Campus Card, designed for university
students and intended for the youth segment, providing
campaign-based advantages,
•
Prepaid Social Assistance Card for social institutions,
•
Tercih Card for customers who do not want to pay
annual credit card fees.