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INTRODUCTION
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REVIEW OF OPERATIONS
IN 2014
As part of the Transformation Program, numerous new projects
that will differentiate the Bank in such areas as sales and
marketing capabilities, CRM, Dynamic Pricing, and Campaign
Management were carried out.
VakıfBank is now
equipped with a
stronger and more
secure systems
infrastructure that
enables monitoring of
and faster and more
efficient solutions to
technical problems.
INFORMATION TECHNOLOGY
The Information Technologies Department continued
to provide consultancy services to VakıfBank’s
subsidiaries in the areas of systems infrastructure,
software development, systems management, security
management, software maintenance, office hardware and
applications, and investment and project management
services in 2014. As part of projects carried out in line
with COBIT, ISO, and PMI standards, the Bank aimed to
develop faster applications and products using state-of-
the-art technology, and to create systems accommodating
the sector’s evolving needs and business processes. These
initiatives were also undertaken to provide 24/7 banking
services for customers, to lower system costs, to enable
video and data transfer, to ensure a strong communication
backbone, and to increase overall efficiency.
ACTIVITIES IN 2014
VIT PROGRAM
The Bank is in the final stages of its VIT (VakıfBank
Innovative Transformation) Program, which includes the
transformation of the Bank’s core banking applications,
as well as the entire banking IT infrastructure. As part of
this program, banking software that is better-suited to
the Bank’s strategies was adopted, and a competitive
edge was developed by accelerating the product
development and sales processes. Business development
and management also became easier as a result of more
efficient and consistent reporting. The IT infrastructure was
upgraded in a manner that could support a marketing-
oriented upper structure, and the Bank is now equipped
with a stronger and more secure systems infrastructure
that enables monitoring of and faster and more efficient
solutions to technical problems.
As part of the Transformation Program, numerous new
projects that will differentiate the Bank in such areas as
sales and marketing capabilities, CRM, Dynamic Pricing,
and Campaign Management were carried out.
VIT Projects completed in 2014 include:
VIT-Securities Transactions Project:
By restructuring
all of the Bank’s securities transactions to meet the
changing needs of customers, a more flexible and
parametric structure was established that encompasses
all of the functions of the current system and enables
improvements tailored to diverse needs.
VIT-Treasury Transactions Project:
New banking
software was developed to support the Bank’s strategies
for dealing with treasury transactions, allowing for the
acceleration of product development and sales processes.
VIT-Deposits Project (Phase I):
The development of
a deposit module was also completed within the VIT
program.