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PART I: INTRODUCTION
Conducting very active communication efforts via print,
visual and social media channels, VakıfBank enjoys
an
effective, productive and robust communication
with current as well as potential customers.
VakıfBank’s corporate image and
communications efforts continued
effectively throughout 2015. Campaigns
organized throughout the year ensured the
continuity of the communication strategy.
Conducting very active communication
efforts via print, visual and social media
channels, VakıfBank enjoyed an effective,
productive and robust communication with
current as well as potential customers.
Various press meetings were held to
announce cooperation agreements
executed during the year, drawing ample
attention from the press. Among these,
3. Airport Financing Signature Ceremony,
KOSGEB Partnership Signature Ceremony,
and the signing of protocols with chambers
of commerce, industry and agriculture
stood out as especially significant.
THE BANK OF EMERGING TURKEY
VakıfBank’s services and products were
promoted via all available communication
channels. The firm supporter of Turkey’s recent
infrastructure, superstructure and energy
projects, as well as the craftsman, SMEs,
farmers and exporters, VakıfBank underscored
its mission with a new image commercial film
released in May. The concept “Compassionate
Bank” was emphasized in both above the line
and below the line advertising companies
organized during the year.
In addition, below the line communications
efforts for the VakıfBank’s MilPlus and MilPlus
Platinum cards which multiply the value of
Worldpuan points in airplane, bus and hotel/
tour bookings were intensified this year. In
2015, VakıfBank’s recently launched credit
card Tercih Kart, which allows cardholders
to customize its features, was promoted
extensively through communication campaigns.
Furthermore, communications efforts for the
Like Card designed for university students and
other VakıfBank cards such as Rail&Miles were
also geared up.
Various communication activities for Retail
Banking Products designed within the season
and special days consepts for Retail Banking
products, which were promoted to customers
via various campaigns, were carried out.
Once again a commercial video was shot for
VakıfBank’s Traditional Holiday Loans in 2015.
In 2015, VakıfBank intensified its
communication efforts in the field of
Agricultural Banking, which it initiated with
immense ambition in 2014. Communication
campaigns were held for the products
TMO Kart and Organic Agriculture Loan
rolled out in 2015 to provide practical
solutions to agricultural producers, and
direct communication channels such as fair
organizations were also employed.
In the field of SME Banking, VakıfBank started
the year 2015 with intense communication
campaigns and the commercial film for Winter
Loan Without Documentation Fee shot in
february became very popular. SME Banking
activities were another area of focus in the
image commercial film shot in may, aside from
Agricultural Banking.
CORPORATE COMMUNICATION
