VAKIFBANK
ANNUAL REPORT 2015
64
ASES – a special card for occupational groups
– is a unique product provided only for the
members of the Police Solidarity and Assistance
Fund, TCDD Foundation, and Elementary School
Teachers’ Health Care and Social Assistance
Fund. In addition to the services offered to
the other cards, discounts are provided from
affiliated merchants with this card.
CREDIT CARD FOR YOUNG PEOPLE:
THE LIKE CARD
In 2015, VakıfBank continued to market its
Like Card, designed exclusively for university
students.
Like Card holders earn Likepoints in
addition to Worldpoints, and can use their
Likepoints for the campaigns on www.
likecard.com.tr to win prizes such as Mini
Coopers, iPhones, or iPads.
Cardholders who make online purchases of
at least TL 150 earn 15% of the purchase as
Worldpoints, while cardholders celebrating
their academic success are awarded with extra
Likepoints and cardholders shopping during the
week before their birthdays are awarded with
extra Worldpoints.
Interest-free/free-of-charge three-month
installments are offered for the fees of the
university students attending secondary
education programs while three-month
installments free-of-charge are provided for Like
Card holders’ spending on special events.
VAKIFBANK FAN CARDS
In an effort to appeal to sports fans, VakıfBank
provides an exclusive credit card for the fans
of the four biggest football clubs Beşiktaş,
Fenerbahçe, Galatasaray, and Trabzonspor- as
well as for two additional teams from Anatolia,
Gaziantepspor and Diyarbakırspor. In line with
specific agreements made with each team,
a portion of the monthly card transactions is
transferred to the clubs.
On top of the World and VakıfBank campaigns
organized for Fan Card customers, additional
campaigns to encourage card usage habits were
conducted in 2015. These special campaigns
included gift tickets, jerseys and licensed
products, season ticket sales for specific teams,
discounts at team fan shops, gift Worldpoints,
and new installment plans.
PRE-PAID SOCIAL ASSISTANCE CARDS
VakıfBank continued its operations in
prepaid and social assistance cards in
2015. Partnerships continue with 25
municipalities and social assistance
foundations.
Some 72,000 new cards were issued in 2015
across these projects while the Bank provided
support for social assistance projects through a
total of 215,000 cards.
DEBIT CARDS
With its considerable market share in debit
cards, VakıfBank raised customer satisfaction
with campaigns related to these products, and
continued to implement efforts to increase the
usage of debit cards in shopping as well as for
cash withdrawals in 2015.
Total shopping turnover of debit cards increased
27% year-on-year, to TL 2,635 million in 2015,
while the market share in shopping turnover
stood at 7.02%. Total annual turnover of debit
cards was up by 9.70% in 2015.
In 2015 year end, VakıfBank ranked fourth in the
sector with 11.2 million debit cards issued.
Enjoying a significant share in the bank cards market,
VakıfBank enhanced customer satisfaction in 2015
with product-focused campaigns.
REVIEW OF OPERATIONS IN 2015
THE ACCESSIBLE BANK
THAT APPEALS TO EVERYONE
