63
PART I: INTRODUCTION
In addition, VakıfBank Platinum cardholders can
enjoy Rail&Miles CIP Lounges free-of-charge in
the Ankara, Eskişehir, and Konya rail terminals.
Free overseas travel insurance coverage from
Güneş Sigorta is also provided to customers
who are traveling abroad. Furthermore, these
customers were offered 5% discount in their
overseas shopping as well as the chance to
delay repayments by three months.
In addition to these travel services, more
practical services were unveiled for Platinum
cardholders, including discounts at dry cleaners,
transportation providers, gift shops, and selected
restaurants.
EASIER TRAVELLING WITH THE VAKIFBANK
MILPLUS CARD
Designed to appeal to frequent travellers,
the MilPlus Card Program provides exclusive
benefits for VakıfBank customers who travel
extensively.
Customers with Worldpoints balances, earned by
making purchases or participating in campaigns,
can use them at twice their value while
purchasing flight tickets with the MilPlus. If they
do not have enough points for the purchase,
they are still able to use two times the value
with Avans Puan (Advance Points) to quickly
get the tickets they want. MilPlus Platinum Card
holders can use their Worldpoints at three times
their value in flight ticket purchases. Meanwhile,
BusinessCard owners can benefit from the
MilPlus Travel Program and use their points at
twice their value in flight ticket purchases.
Cardholders can also benefit from special
promotions when purchasing flight tickets
during the regular campaigns. With a
traditional campaign, cardholders have the
opportunity to purchase round-trip tickets
to Europe for TL 249, and to American
countries for TL 499, using Worldpoint
options.
CO-BRANDED CARDS
Exclusive opportunities were offered to specific
customer segments through co-branded
products in 2015.
Annual credit card fees are not applicable for
the Şişli and Üsküdar Credit Cards offered to
residents of Şişli and Üsküdar along with the
Öğretmenim, ASES, and Kamu-Sen Credit Cards
that are offered to specific professional groups.
The cards operated in agreement with these
and similar institutions are mostly regarded as
social projects, and a certain percentage of the
purchases made with these cards are donated
to the organization’s aid pool, the assistance
campaign, or the relevant union.
Cardholders can support social responsibility
projects without any extra cost; the donated
funds are transferred to Şişli and Üsküdar
Municipalities’ social assistance pool as the
cards are used.
2011
Market
Share 2012
Market
Share 2013
Market
Share 2014
Market
Share 2015
Market
Share
Credit Card Debt Receivables (TL million)
1,850 3.33% 2,639 3.69% 3,256 3.92% 3,129 4.22% 3,832 4.87%
Credit Card Turnover (TL million)
9,671 3.33% 13,699 3.79% 17,802 4.20% 21,208 4.47% 26,037 4.79%
Number of Credit Cards
2,626,880 5.11% 2,768,491 5.09% 2,985,056 5.25% 3,178,033 5.57% 3,104,233 5.32%
CREDIT CARDS
