VAKIFBANK
ANNUAL REPORT 2015
66
THAT STANDS BY THE CUSTOMERS
THE SINCERE BANK
The Bank is going through a process in
which almost all banking transactions can
be performed via non-branch channels and
alternative channels which account for a large
number of transactions; as a result of this
process, the Bank establishes new channels
to facilitate its communication with customers
and takes steps to increase the number of
transactions performed in current channels.
INTERNET BANKING
The simplification of the Internet Banking login
procedure and online transactions as well as the
strengthening of security via mobile signature
increased the loyalty of Internet customers to
the channel, as a result of which the number of
active users went up by 24% in 2015 over prior
year.
In line with the rise in customer numbers, the
number of financial transactions over Internet
and mobile banking channels also displayed an
increase, soaring by 51% at the end of 2015
compare to previous year.
One development which contributes to the
rise in the number of users is the application
“Become an Internet Customer” which was
launched in 2015 to enable customers to initiate
their Internet banking subscription via the Bank
web site, without having to visit a branch.
Another novelty launched during the year is
the “ATM Card Transactions” platform which
customers can access with their ATM card data
in order to analyze their bank accounts and
effectuate bill payments.
Towards the end of 2015, the Bank
inaugurated its Commercial Internet
Banking channel where commercial and
corporate customers enjoy a flexible
authorization structure and a lean business
flow.
In 2016, the Bank plans to continue with
upgrades to diversify the transactions performed
over the Commercial Internet Channel and also
increase this channel’s customer and transaction
numbers.
The design and launch of the mobile version of
the Commercial Internet Channel also figures
among the Bank’s plans for 2016.
MOBILE BANKING
The Mobile Banking app launched in mid-
2013 has reached 650 thousand active
users in as little as one and a half years.
As of year-end 2015, the number of active
users has risen by 134% over prior year.
The number of transactions performed via
Mobile Banking exploded in 2015, rising by
436% over prior year -much faster than the rise
in total active users.
The Bank plans the inclusion of new transactions
in the Mobile Banking channel, provision of
mobile banking notifications to customers and
the collection of their demands via mobile
banking in 2016.
DISTRIBUTION CHANNELS
The mobile banking app reached 650 thousand active
users in only a year and a half after its launch.
There
was a 436% increase in transactions performed
through this channel.
REVIEW OF OPERATIONS IN 2015
