VAKIFBANK
ANNUAL REPORT 2015
42
REVIEW OF OPERATIONS IN 2015
VakıfBank meets the entire corporate banking
product and service needs of its customers
with a specialized sales and operations staff,
rich product portfolio, advanced technology
infrastructure and efficient business processes.
In the corporate banking segment,
VakıfBank developed a strategy and an
action plan focusing on asset quality and
profitability, increasing the number of
customers served, as well as the cross-sales
ratio and segment profitability. VakıfBank
increased the number of its Corporate
Banking customers by 14% in 2015.
NEW CUSTOMER ACQUISITION
In accordance with the Bank’s strategic targets
to grow and acquire market share in the
small and medium-size enterprise segments,
VakıfBank used a wide variety of offerings to
achieve this objective, including direct debit
system (DDS), card-based collection systems,
dealership letter of guarantee agreements
covering the dealer and supplier networks of
corporate customers, and wholesale payment
systems. Thus, the Bank made an important
progress in its striving to become the primary
bank of corporate customers, their affiliates and
subsidiaries. In addition, VakıfBank acquired
numerous new customers among supplier and
dealer firms, and companies in other areas of
the financial value chain.
EFFICIENT AND PRODUCTIVE OPERATIONS
IN CORPORATE BANKING “TO BE THE
MAIN BANK OF CUSTOMERS”…
Serving in the corporate banking segment
with a customer-focused sales and marketing
strategy, a company-specific service approach
and an approach that values customers as long-
term business partners, VakıfBank also managed
to increase its transaction volume in 2015
thanks to its “Effective and Efficient Strategy To
Be the Main Bank of Customers” vision.
Despite the adverse impact of global economic
problems on the Turkish economy, the Bank
succeeded in continuing to provide loan support
to the real economy by selecting customers
according to judicious criteria and establishing
a loan portfolio with high asset quality, and
increased its corporate cash loans by 26% and
corporate non-cash loans by 13% in 2015.
VakıfBank pursued an active policy in financing
the high value added projects of its corporate
customers in 2015, and created financing
facilities by allocating long term cash and non-
cash loans for custormers’ investments.
In addition, VakıfBank continued providing
high-quality and efficient services to corporate
customers with significant foreign trade
volumes through its extensive network of
international correspondent banks, expert sales
and operational staff, retooled foreign trade
business processes, and advanced technology
infrastructure. In 2015, as in the prior year,
the Bank generated sources that enabled it to
extend the average maturity of the liabilities
side of the Bank’s balance sheet and reduce
funding costs. These activities lowered the
funding cost along with the use of products that
generated non-deposit resources.
Thanks to the strategy of increasing cross selling
to corporate segment customers, VakıfBank
increased the volume of collection and
payment cheques intermediated by the Bank by
respectively 37% and 13%, boosted the volume
of tax and social security collections by 118%,
and raised the number of customers using
Gümkart by 54%.
In 2015, VakıfBank aims to further strengthen
cooperation with existing customers with its
innovative products and cash/non-cash loan
facilities, and further increase its weight in the
corporate segment by acquiring new customers.
VakıfBank sees its customer relations as the
foundation of long-term partnerships and stands
by its customers under all circumstances and
market conditions, and shall continue to pursue
this policy in corporate banking in 2016.
CORPORATE BANKING
VakıfBank provided financing facilities to its corporate
customers in 2015 through
long-term cash and
non-cash allocations for their investments.
THE COMPASSIONATE BANK
THAT ALWAYS CONSIDERS CUSTOMERS
