VAKIFBANK
ANNUAL REPORT 2015
48
As a result of improvements to loan allocation
processes in 2015,
the work load and operational
risk of branches was reduced, while customer
satisfaction
was enhanced.
Serving around 12 million retail customers,
VakıfBank continues to be one of the leaders
of the sector with its experience in Retail
Banking and its custom-focused strategy.
VakıfBank responded to the financing needs
of over 2 million customers in 2015 under
proper conditions. Thanks to this customer-
focused approach, the share of general purpose
consumer loans in total retail loans rose by
52.45%; while the share of auto loans reached
1.42% and that of mortgage loans attained
46.12% year-on-year.
CONTINUED GROWTH IN GENERAL
PURPOSE CONSUMER LOANS
In 2015, VakıfBank did its utmost to make
customers dreams come true in fields such as
wedding, education, healthcare and energy
efficiency. The Bank’s general purpose consumer
loans rose by 14.86% annually, allowing it
to offer the necessary support to meet retail
customers’ financing requirements. Setting out
to resolve consumers’ problems along with its
compassionate banking philosophy, VakıfBank’s
market share in general purpose consumer
loans was 11.01% as of year-end 2015.
CUSTOMER-FOCUSED RETAIL
LOAN PRODUCTS
In 2015, VakıfBank further developed the
loan application infrastructure through
Alternative Distribution Channels, and
expanded the target audience by means
of customer-focused retail loan products.
In 2015, the Bank launched the Gold
and Platinum Customer General Purpose
Consumer Loans to offer customers in the
upper income segment as a special loan
facility. Additionally, VakıfBank continued
its pioneer position in the sector by offering
the “Anniversary of Establishment Loan”,
“Holiday Loan”, “New Year’s Loan” and
other traditional loan campaigns to all
retail customers.
INCREASED MARKET SHARE IN
AUTO LOANS
In an environment where auto sales are
heading downwards and the market is
contracting, VakıfBank succeeded in increasing
its market share in auto loans from 6.37% to
7.24% in 2015 by applying astute strategies
in auto loans. In order to expand its auto loan
market share in 2015 the Bank expanded the
network of its contracted auto dealers and
provided alternative payment options including
“Anniversary of Establishment New Car Purchase
Loan” and “New Car Loan for the New Year”,
allowing more than 9,000 families to purchase
the automobile of their choice.
VAKIFBANK CONTINUED TO EXPAND ITS
MORTGAGE LOANS IN 2015
Maintaining its leading market position in the
sector in 2015, VakıfBank recorded 5.59%
growth in its mortgage loan portfolio. Offering
mortgage loan services under the “Yellow-
Shutter” brand, VakıfBank secured a 10.53%
market share in mortgage lending in 2015
thanks to a wide range of products offered
through its high quality service concept,
personalized flexible payment options, and
effective campaigns.
Through a specialized mortgage team, the web
site
and the 444 5 724
Call Center, Yellow-Shutter Mortgage Loans offer
prospective homeowners the opportunity to find
answers to all of their questions and apply for
loans in a fast and convenient manner.
RETAIL BANKING
REVIEW OF OPERATIONS IN 2015
THE HARD-WORKING BANK
THAT DIFFERENTIATES IN RETAIL BANKING
