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exceptional services to more customers during
2014. Building its growth policies upon new
customer acquisition and customer satisfaction
since its establishment, VakıfBank Private
Banking reached a total portfolio size of TL
1 billion by the end of 2013; 98% of the
portfolio came from new customers. At the
same time, its exceptional service concept
formed the basis of long-term relationships
with its customers. With the maturing of
existing private banking branches and with
the synergies that are to be created by
new branches, VakıfBank Private Banking is
expected to grow with increasing momentum
in 2014. In addition to the new customer
acquisition policy implemented in 2013, the
existing Bank customers fitting into the private
banking profile are to be focused upon in
2014.
VakıfBank Private Banking, while providing
customers with classic banking products and
services with personalized pricing alternatives,
concurrently continues to expand its product
portfolio with private investment and credit
products in line with market dynamics and
expectations of its target clients.
Loan products specific to interest areas
VakıfBank developed “Enjoyable Retirement”
product packages, that include individual
and group retirement plans for private
banking clients to compete effectively with
other banks in the private banking segment,
to reach clients by offering loan products
tailor-made to their interests and to increase
profitability by presenting high quality services
with wide range of products matching
clients’ expectations. With the aim to stand
by its clients at every moment of their lives,
VakıfBank Private Banking launched “VIP
Health Insurance” and “Emergency Health
Insurance” products with extensive content.
VakıfBank Private Banking will continue to
offer and diversify its investment, loan and
insurance products and services in 2014.
PRIVATE BANKING
Private banking aims to boost productivity in
general by increasing customer acquisitions
along with loyalty, reducing sensitivity to
interest and by raising the share of non-
interest income through private management
of the clients’ assets according to risk and
expectations determined by them.
Privileged services, long-term
relationships
The Bank’s private banking branch structuring
that began in 2011, continued with the
opening of the Yeşilköy, Bursa and Adana
Private Banking branches in 2013. With
the scheduled opening of new branches in
2014, VakıfBank Private Banking plans to
increase its branches to nine and to offer
2013 Activities
The branch structuring of VakıfBank’s private
banking unit that began in 2011 continued with the
openings of the Yeşilköy, Bursa and Adana Private
Banking branches in 2013.
SIGNIFICANT
SUPPORT TO
EDUCATION
Acting with social responsibility
awareness since its inception, VakıfBank
supported the eight-year education
campaign that was launched in 1998
by constructing school buildings. In
1998, the construction of 16 schools,
each having 22 classrooms, was started.
Schools that meet the requirements of
modern education in Ahlat and Tatvan
in Bitlis, Van, Batman, Malatya, Kütahya,
Ordu, Rize, Elazığ, Sivas, Samsun, Yalova,
Manisa, Denizli, Tokat and Konya were
built. The construction of VakıfBank
Primary Schools was ongoing, to total
more than 30 schools across Turkey.
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