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VakıfBank’s rich portfolio of credit cards
includes:
• VakıfBank Platinum, equipped with
special services designed for high-income
individuals,
• Rail&Miles, for those who prefer to travel
by train,
• Beşiktaş, Fenerbahçe, Galatasaray,
Trabzonspor, Gaziantepspor and
Diyarbakırspor Team Credit Cards, for sports
fans who want to support their favorite
teams,
PAYMENT SYSTEMS
In 2013, VakıfBank continued its customer-
oriented service approach in credit cards and
steadily increased its market share.
VakıfBank continued to increase its market
share with new products and product features,
installment options, Worldpoints, discount
shopping campaigns and effective brand
cooperation. While the sector grew at an
average rate of 17%, VakıfBank Worldcard’s
turnover increased 30% from last year and
totaled TL 17.8 billion in 2013. In terms
of number of transactions, Worldcard’s
transaction volume increased at almost twice
the pace of the sector, climbing to 142 million
transactions annually.
Credit Cards
2008
Market
Share 2009
Market
Share 2010
Market
Share 2011
Market
Share 2012
Market
Share 2013
Market
Share
Credit Cards Debt Receivables
(TL million)
737 2.17% 982 2.68% 1,387 3.18% 1,850 3.33% 2,639 3.69% 3,265 3.90%
Credit Cards Revenue
(TL million)
3,800 2.05% 4,960 2.45% 7,096 3.03% 9,671 3.33% 13,699 3.79% 17,802 4.2%
Number of Credit Cards
2,026,962 4.67% 2,245,011 5.06% 2,398,943 5.11% 2,626,880 5.11% 2,768,491 5.09% 2,985,056 5.25%
• Öğretmenim, ASES and KAMUSEN credit
cards, designed to meet the needs of
specific professional groups,
• VakıfBank BusinessCard, to meet the needs
of commercial enterprises,
• Like Card and Campus Card designed for
university students.
VakıfBank Classic and Gold credit cards are
available for the customer groups not included
in the above segments. VakıfBank credit card
holders can benefit from all opportunities
offered both in VakıfBank and in World
member firms.
In line with market trends and customer
needs, an important part of the credit card
portfolio is equipped with the contactless
payment feature that enables quick and easy
payments for small amounts. The Bank’s
contactless cards are enabled with a fast
payment feature for purchases up to TL 50.
2013 Activities
VakıfBank continued to increase its market share
with new products and product features, installment
options, Worldpoints and discount shopping
campaigns and effective brand cooperations.
MOVING
TOWARD
THE FUTURE
In 2002, a web-based intranet
information system was installed,
setting an example for many banks
with regard to technology. Call Center
applications enabled use of the
Internet along with 24/7 applications
that were converted to web-based
programs that run at the Call Center.
Both the Credit Bureau project,
which provides for checks, customer
credit rating and the initiative
that prepared and distributed the
Bank’s circulars and communiqués
electronically as e-mails were
successfully implemented.
I
U