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VAKIFBANK ANNUAL REPORT 2013
VakıfBank launched Yellow-Shutter Urban
Transformation Loans to finance the
renovation of houses and structures in areas
at risk of disaster.
The Autumn Special Mortage Loan and
Mortgage Loan Balance Transfer Campaign,
Holidays Special Mortgage Loan and Mortgage
Loan Balance Transfer Campaign, Türk Telekom
Customers Special Mortgage Loan and
Mortgage Loan Balance Transfer Campaign
and the 59
th
Anniversary Mortgage Loan
Campaign were the other campaigns launched
and finalized in 2013.
VakıfBank and PTT cooperation for
retirees
In 2013, VakıfBank signed a agreement
with the General Directorate of Post and
Telegraph Organization (PTT) relating to loan
transactions for the purpose of increasing
retail loan placements and acquisition of
new customers. In line with this agreement,
loan disbursements were started in 2013 to
PTT employees and Social Security Institution
pensioners that receive their pension
payments from the PTT, through the Post
Offices’ extensive branch network across
Turkey. As of March, within the scope of the
agreement that enables VakıfBank to reach a
wider customer base, up to TL 20,000 and 36
month cost-free retail loans can be granted
to PTT employees and SGK pensioners that
receive their pension payments from PTT,
from approximately 2,000 post offices across
Turkey.
Special general purpose consumer loan
packages for professional groups
With a agreement signed between the
Ministry of Justice, the Ministry of Finance and
VakıfBank, fees and other collections to the
Bankruptcy and Debt Collection Agencies can
be actualized through POS devices located
in debt enforcement offices and only with
VakıfBank Bankomat-7/24 (debit) cards. The
“Lawyers’ Special Product Package,” consisting
of banking services exclusively for lawyers
and law firm employees that work more
actively with the Bank, was updated and
made more attractive.
Special campaigns were developed and
offered for cooperate payroll customers,
public/private institutions and organizations,
Türk Telekom in particular.
Leader in overdraft accounts in 2013 as
previous years
In 2013, VakıfBank maintained its leadership
in overdraft accounts, which significantly
contribute to the Bank’s profitability, thanks
to activities to increase overdraft use. Linking
school, rent and housing fee payments to
the overdraft accounts, VakıfBank further
expanded its customer base.
2014 strategies
VakıfBank aims to increase its market share
and consumer loans portfolio in 2014 by
expanding its product range to meet various
payment alternatives and product demands of
its customers and by reaching new customer
segments.
Paralleling its customer satisfaction-oriented
service approach, VakıfBank plans to expand
its portfolio of ATM cards to a wider variety of
products and offer new products for different
customer segments.
VakıfBank will continue to pursue its efforts
to increase non-interest income through
organizing campaigns and investing in
technological infrastructure to achieve the
highest level of customer productivity. It will
maintain its competitive edge in the sector
with further efforts to improve customer
loyalty by increasing the cross-selling ratio.