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General-purpose consumer loans
continued to grow
In 2013, the Bank’s general-purpose consumer
loans increased 22.83% and totaled TL 13,322
million. As of December 31, 2013, VakıfBank’s
market share in this segment stood at
10.30%.
Mortgage loans recorded the highest
growth
In 2013, the highest growth rate among
the consumer loans at VakıfBank was for
mortgage loans; the Bank increased its
mortgage loan placements by 29.34%.
Offering mortgage loan services under the
“Yellow-Shutter” brand, VakıfBank’s market
share for mortgage lending rose from 11.95%
to 12.04% in 2013 thanks to a wide range
of products offered through its high quality
service concept, personalized flexible payment
options and effective campaigns. In 2013, as
total mortgage loans for the sector increased
28.43%, VakıfBank’s mortgage loan portfolio
rose 29.34%.
Innovations that diversify the mortgage
loan product range
Through www.saripanjur.com.tr and the 444
5 724 Call Center, Yellow-Shutter Mortgage
Loans offer prospective homeowners the
opportunity to find answers to all their
questions. They are easily and quickly able
to perform loan applications at nearly 100
branded residential projects. Customers,
who want to become homeowners with
personalized payment options from VakıfBank
Yellow-Shutter, can reach the contracted
housing projects at www.saripanjur.com.tr
as well as at VakıfBank stands in real estate
project sales offices.
In 2013, VakıfBank continued to offer
mortgage loans with products and services
developed in line with market conditions and
customer needs and its customer-focused
banking approach with 14 Yellow-Shutter
Mortgage Loan products, Bosch Discount
Campaign for Yellow-Shutter Mortgage
loan customers as well as special mortgage
loan campaigns for the Police Solidarity and
Assistance Fund (Polsan) and Turkish Armed
Forces Assistance and Pension Fund (OYAK)
members.
consumer loans
(Tl mıllıon)
Loan Types
2012
2013
General Purpose
Consumer Loans
10,846 13,322
Auto
493
586
Mortgage
10,283 13,301
Total
21,622 27,209
RETAIL BANKING
By the end of 2013, VakıfBank’s retail loans
portfolio had increased 25.67% to TL 30,488
million, up from TL 24,261 million the previous
year.
VakıfBank’s total consumer loan volume
expanded 25.84%, increasing from TL 21,622
million at end-2012 to TL 27,209 million
at the end of 2013. Of the total consumer
loans portfolio, the share of general-purpose
consumer loans was 48.96%; mortgage loans
accounted for a 48.88% share with auto loans
at 2.16%.
Customer-specific retail loan products
VakıfBank expanded retail loan product
diversity along with its target customer base
in 2013 with new products and services.
VakıfBank became the first bank to offer
consumer loans specific to credit card holders
to pay card debt and enabled them to
actively use their cards for purchases. The
other traditional loan campaigns of the Bank,
including Anniversary Loans, Holiday Loans
and New Year Loans were made available to
all retail customers during 2013.
Auto loans grew 3x more than the sector
By implementing effective strategies,
VakıfBank was able to increase its market
share in auto loans from 6.13% to 6.87%
in 2013. While the sector’s total auto loan
placements rose 6.08% in 2013, VakıfBank’s
auto loan placements grew 18.87%. The Bank
aimed to gain upper segment customers for
auto loans and expand its dealer network in
this direction during the year. The Bank also
introduced new products to meet different
customer needs such as “Free of Charge Auto
Loan” and “Say Hello to Spring Auto Loan”
with various payment options.
2013 Activities
In 2013, the highest growth rate among VakıfBank’s
consumer loans was in mortgage loans; the Bank
increased its mortgage loan placements by 29.34%.
A RISING
VALUE
VakıfBank increased capital
market investments in
the 1990s. One of these
investments was Vakıf
Venture Capital (Vakıf
Risk Sermayesi Yatırım
Ortaklığı A.Ş.) that aimed
to support entrepreneurs
by participating in their
ventures, contributing to the
development of technology
and financing small and
medium-size enterprises. It
became operational on April
18, 1996 with registered
capital of TL 2 trillion and
TL 250 billion of initial
capital.
I I