VAKIFBANK
ANNUAL REPORT 2015
62
Focusing on customer satisfaction in its payment
systems, VakıfBank continued to grow its market
share steadily in credit cards by enhancing its
products with value-added services through the
“Generous Card That Understands Shopping”
concept in 2015.
VakıfBank easily outpaced the average
sector growth of 15% in credit cards as
VakıfBank Worldcard registered 23% YoY
increase in turnover, to TL 26.0 billion
in 2015. Worldcard’s transaction volume
growth was nearly three times that of the
overall sector, rising to more than 193
million transactions annually.
The brand is positioned as a generous card with
customer-oriented solutions that meets the
basic needs of customers. While the redefined
credit cards and VakıfBank Worldcard meet
the general needs of customers at world-class
standards, the Bank has pursued a policy aimed
at adopting new technologies and expanding
its co-branding and loyalty programs with cards
that appeal to different groups and enterprises.
As a result of this approach, the Bank has been
enjoying steady market share growth in the
credit cards segment.
VakıfBank’s rich portfolio of credit cards includes:
–
–
MilPlus Classic and MilPlus Platinum Exclusive
offering features for high-income individuals
focused on travel,
–
–
VakıfBank Platinum, equipped with
special services designed for high-income
individuals,
–
–
Rail&Miles, for those who prefer to travel by
train,
–– Beşiktaş, Fenerbahçe, Galatasaray,
Trabzonspor, Gaziantepspor and
Diyarbakırspor Team Credit Cards, for
sports fans who want to support their
favorite teams,
–
–
Öğretmenim, ASES and KAMUSEN credit
cards, designed to meet the needs of specific
professional groups,
–
–
VakıfBank BusinessCard, to meet the needs
of commercial enterprises,
–
–
Like Card and Campus Card, designed for
university students and intended for the
youth segment, providing campaign-based
advantages,
–
–
Social Assistance Card for social institutions,
–
–
Tercih Card for customers who do not want
to pay annual credit card fees.
VakıfBank Classic and Gold credit cards are
available for customer groups not included
in the above segments. VakıfBank credit card
holders can benefit from all opportunities
offered both in VakıfBank and in World member
firms. In addition, the Bank offers additional
benefits for customers through special projects
and campaigns.
EXCLUSIVE SERVICES FOR PLATINUM
CARDHOLDERS
VakıfBank Platinum Credit Cards, offered to
upper-segment customers, continued to offer
features designed to meet the unique needs of
these cardholders in 2015. To make domestic
and overseas trips more comfortable and
enjoyable, cardholders are offered discounts
at the passenger lounges at the domestic and
international terminals at Sabiha Gökçen Airport
in İstanbul, and Esenboğa Airport in Ankara.
PAYMENT SYSTEMS
VakıfBank MilPlus Platinum is offered to upper-segment
customers, and allows cardholders
to earn three
times more World points
while purchasing domestic
or overseas airplane tickets.
REVIEW OF OPERATIONS IN 2015
THE GENEROUS BANK
WITH A WIN-WIN PHILOSPHY
