VKF_FRAE_2018_uyg11

90 Section I: Introduction 2018 was a historic year at VakıfBank for corporate social responsibility activities, which were grouped in three main categories under the brand “I am on your side.” VakıfBank participates in projects that provide social benefit in the fields of children’s specific education, cultural publications, and youth setup in sports. In 2018, the Bank fulfilled its social responsibility by engaging in a wide range of activities. VakıfBank Culture Publications (VKBY) was established in 2018. In November, VBKY published its 15 th book and showcased it at the 37 th TÜYAP International Istanbul Book Fair. The main goal of VBKY is to enrich and promote culture and arts first at a national and then at a universal level, and to preserve and develop the assets and values that it has inherited for future generations. The publishing house generated intense interest at the fairs and events it participated in during 2018. Publishing world class works in the fields of history, philosophy, humanities and social sciences, arts, economics, classics, children and academia, VBKY continuously extends its publishing catalogue with sophisticated, pioneering books that raise public awareness, in line with its editorial policy. Having won numerous European and World Championships, VakıfBank Women’s Volleyball Team supported its conditions as “Turkey’s most successful volleyball team in the international arena” in 2018. VakıfBank Women’s Volleyball Team won its fourth unbeaten European Champions League title and third unbeaten Club World Championship Cup, while also winning its 10 th Turkey Championship. With the aim of announcing this exceptional success to a wider audience, VakıfBank has produced various commercials on the topic. The Bank has achieved worldwide success in its digital and social media communication strategy as well as its use of creative concepts. The Bank acquired the best results in its history in “interaction,” which is the gold standard of the digital world. As part of efforts for the education of special children, VakıfBank provides voluntary support to the Center for Early Intervention, Training, Follow-Up and Research in Autism established by Anatolia Autism Foundation in Izmir. Furthermore, this effort was supported by communication activity to raise awareness in this field. Under its collaboration with the Ministry of National Health, VakıfBank provides voluntary support to 19 Mechatronics and Mind Games Workshops organized across Turkey by BİLSEM. The Bank will continue such efforts in the following years to support the development of children who entitle specific training in Mechatronics and Mind Games Workshops. On the sponsorship side, VakıfBank organized many activities, such as summits, social benefit projects, culture, arts and sports events, and gave financial support to university and local government organizations. CORPORATE SOCIAL RESPONSIBILITY VakıfBank participates in projects that provide social benefit in the fields of children’s specific education, cultural publishing, and youth setup in sports. In 2018, the Bank fulfilled its social responsibility by engaging in a wide range of activities. VakıfBank is on your side with its corporate social responsibility activities...