VKF_FRAE_2018_uyg11

VakıfBank Annual Report 2018 89 Internal communication efforts were intensified in 2018 with a specific focus on the message “You are the power of change.” The Bank organized major events, such as the Foundation Anniversary and Managers’ Summit, as well as numerous activities for employees and pensioners. At the same time, in order to turn each staff member into a brand representative, VakıfBank performed specific efforts to ensure the correct and timely flow of information within the organization and constant communications with employees. With this approach, VakıfBank’s communication cycle is not 360, but rather 720 degrees. 2018 was an important year for VakıfBank in terms of enhancing research and analysis in corporate communications. This fiscal year, the Bank conducted attitude and experience research on branding, advertising, customer satisfaction and WAO, reputation, confidential customer and banking products. VakıfBank shared the results of these studies with relevant departments, identified strengths and weaknesses, and contributed to formulating the Bank’s overall strategy. In addition, the Bank established a road map in this area on the basis of in-depth tests and studies before and after advertising campaigns. The deployment of a research culture across the organization was also achieved this year. The success of VakıfBank’s corporate communication activities was crowned by national and international awards. The “Stevie – PR/Communications Department of the Year Award,” recognized the Bank’s media usage, data usage, event management and sponsorship activities. In addition, VakıfBank entitled numerous awards at various competitions, including three awards at the Crystal Apple, eight at the Stevie Awards, two at Felis Awards and two at the Global Brands Magazine Awards.