VKF_FRAE_2018_uyg11

76 Section I: Introduction Ranked third in the sector-wide in credit card turnover growth in 2018 VakıfBank recorded total credit card turnover of TL 47.3 billion in 2018, up by 27% year- on-year, well outperforming the sector average of 17.82%. As a result, VakıfBank was the third best performing bank in terms of credit card turnover growth. The Bank’s credit card transactions increased 16.76% to 290,405,219 for the year. The number of cards issued is up by 637,131 to 4,654,500. The Bank posted a growth rate in card numbers of 15.86%, the third best performance industry-wide. The Bank’s total credit card balance rose 26.39% year-on-year to TL 9,094,590 thousand. New services and developments in credit cards VakıfBank continued to offer personalized and general campaigns with its campaign tracking application “Cepte Kazan.” This easy-to-use campaign tracking application is designed to increase credit card shopping volume, enlarge the number of credit card and mobile banking users, enhance customer loyalty and satisfaction with Bank products. “Cepte Kazan” is integrated with the interface of the mobile banking application, enabling the sending of push notifications and yielding increases in campaign participation, usage, customer acquisition and efficiency. “Cepte Kazan” is designed to enable VakıfBank customers to: • Easily track general or personalized promotional campaigns, or campaigns customized for their cards, • Participate in the promotional campaigns, • Monitor their spending on the campaigns they join, • Monitor target spending volume and items in the campaigns they have joined, • Obtain information on points/discount downloads and keep track of the relevant dates. Mobile Contactless Payment Project VakıfBank launched Mobile Contactless Payment, acknowledged as the payment method of the future in the shopping ecosystem. With Mobile Contactless Payment, VakıfBank retail credit card holders can easily give permission for mobile contactless payment on their cards over the mobile application. Thus, they can simply have the contactless POS devices connect to their phone to make payments under TL 90 quickly and securely. For larger sums, customers may make payments by entering their pin on the POS device. Mobile banking customers with retail credit cards can complete purchase transactions only with their mobile phones in a fast, practical and secure manner without physically using their credit cards. Adding a card to Masterpass via mobile application VakıfBank has enabled customers to add their debit and credit cards to Masterpass via its mobile banking application. Mobile application users can register their Mastercard and Visa cards to Masterpass, and thus make payments in a swift and secure manner with a single click, without having to share their card information with the sellers. Credit cards for the high-income segment: Platinum Plus Card and Private Card Private Card In June, VakıfBank put the Private Card into service for private banking customers in order to increase the activity of those customers and create a competitive advantage in the market. VakıfBank is on your side with services that make your life more comfortable... Payment Systems VakıfBank released “Mobile Contactless Payment,” acknowledged as the payment method of the future in the shopping ecosystem. REVIEW OF OPERATIONS IN 2018