VKF_FRAE_2018_uyg11

VakıfBank Annual Report 2018 59 customer demands especially via digital channels. VakıfBank will continue to invest in its technology infrastructure, conduct promotional campaigns that will maximize customer productivity, undertake initiatives geared toward boosting non-interest income, raise the cross-selling ratio by increasing customer loyalty, and maintain its competitive stance in the banking sector. In the coming year, VakıfBank aims to boost term deposit product range and volume of time deposit accounts opened via digital channels, launch innovative applications in response to customer demands and needs, acquire new deposit customers and retain the existing customer base. VakıfBank Private Banking has completed the required application process to open its eighth private banking branch in Antalya, adding a new location to its network. In 2019, with its eighth Private Banking branch opening, the Bank aims to increase its assets under management, boost its service delivery capability, increase its market share in this growing business line, and widen its service network.