VKF_FRAE_2018_uyg11

58 Section I: Introduction During the year, VakıfBank Private Banking enlarged its customer base by 57% thanks to effective marketing efforts directed at target customer groups. VakıfBank Private Banking, which has completed its eighth year, serves customers with total assets above TL 500 thousand at specially designed seven Private Banking branch locations: three in Istanbul, and one each in Ankara, Izmir, Bursa and Adana. Shaping its growth strategies on potential customer acquisition and customer satisfaction, VakıfBank Private Banking increased its total assets by 45% in 2018. During the year, VakıfBank focused on customer acquisition and customer engagement. The Bank enlarged its Private Banking customer base by 57% thanks to marketing efforts directed at target customer groups. VakıfBank Private Banking bases its growth on a service approach empowered by a highly skilled employees and mutual trust. Committed to providing the highest quality service to its customers, VakıfBank Private Banking maintains the technical skills, sales and relationship management competencies of its portfolio managers at the highest level, with a planned training program. Private Banking provides customized financial solutions for high income customers at its branches with Private Banking Portfolio Managers, who are specialized in their respective fields. At service locations specifically designed to maximize customer comfort, Private Banking offers standard banking products in addition to asset management services with specific solutions suited to customers’ risk profile and return expectations. In 2018, VakıfBank Private Credit Card, VakıfBank Private Bankomat Card and VakıfBank Private Banking Yacht Loan were offered to Private Banking customers. Exclusive services are offered to cardholders with VakıfBank Private Credit Card. These include quadrupling their travel points in purchasing airline tickets, special discounts for international shopping, free lounge service, and 50% discount on safe rentals. With VakıfBank Private Banking Yacht Loan, yachting enthusiasts can borrow funds to finance their new or pre-owned yacht purchases. Strategies for 2019 VakıfBank plans to enrich its product range and release new Retail Banking products and services in response to customer needs in 2019. In addition, VakıfBank aims to become an easily accessible bank that provides rapid and impeccable service, and meets Private Banking Shaping its growth strategy around potential customer acquisition and customer satisfaction, VakıfBank Private Banking increased its total assets by 45% in 2018. VakıfBank is on your side with special products suited to meet customer needs in private banking... REVIEW OF OPERATIONS IN 2018