VKF_FRAE_2018_uyg11

56 Section I: Introduction more than 160 thousand trees have been planted to date, the Bank is making a greener world for future generations. VakıfBank was presented with the Memorial Forest Plaque by TEMA Foundation for its anti-erosion and forestation efforts. VakıfBank takes part in eco-friendly housing projects and offers loan services to its customers in order to raise environmental awareness under the Yellow Shutter brand name. As a result of the cooperation with Vakıf Emeklilik ve Hayat A.Ş. and Güneş Sigorta A.Ş., VakıfBank continued to boost insurance coverage penetration by guaranteeing its mortgage loan customers. Committed to being the strength on the side of customers in every area of their needs, the Bank offered a 24-month installment option in credit life insurance premiums to mortgage loan customers. VakıfBank commissioned the Yellow Shutter Retail Term Deposit in order to develop long-term and multifaceted relations with customers in mortgage loans. With its slogan “The Strength on Your Side,” the Bank continued to meet the financing needs of customers who want to purchase real estate with the Yellow Shutter Residential Loan products. The Bank conducted specific segment-based campaigns for customers in the public sector and upper income groups. To leave a better world for future generations, VakıfBank joined forces with TEMA Foundation (Turkish Foundation for Combating Soil Erosion, Reforestation and Protection of Natural Habitats) to launch an Eco-Friendly Residential Loan campaign. VakıfBank also continued the Yellow Shutter Urban Transformation Credits campaign to transform residential buildings in earthquake-prone areas, helping customers become homeowners with Yellow Shutter advantages. Bank insurance In 2018, VakıfBank recorded significant growth in bank insurance as a result of integration and collaboration efforts with its subsidiaries Güneş Sigorta A.Ş. and Vakıf Emeklilik ve Hayat A.Ş., leading companies in the insurance sector. Each VakıfBank branch operates as an agency of Güneş Sigorta and Vakıf Emeklilik and Hayat A.Ş., delivering customer products such as life insurance, non-life insurance and private pensions. Operating with broad range of services such as the fire, agriculture, health, engineering, responsibility, personal accident, life insurance and pension plan segments, VakıfBank developed and released new products to meet customer needs and widen its product range in 2018. During the year, the Bank completed its project to market the insurance products of Güneş Sigorta and Vakıf Emeklilik ve Hayat A.Ş. via alternative channels. The Bancassurance Project to integrate these insurance companies with VakıfBank is also complete and new product integration process is ongoing. VakıfBank continues its works to bolster its pioneering position in the sector. VakıfBank is on your side with the “Yellow Shutter Mortgage” offering, designed to help customers become homeowners... With its slogan “The Strength on Your Side,” the Bank met the financing needs of customers who want to purchase real estate with Yellow Shutter Home Loan products. REVIEW OF OPERATIONS IN 2018