VKF_FRAE_2018_uyg11

VakıfBank Annual Report 2018 55 Increase in savings deposits VakıfBank expanded its savings deposit product range in line with customer demands and needs, thus recording an increase in the number of retail customers and the volume of deposits. In 2018, the Bank’s placements continued to grow steadily in savings deposits, which have become increasingly significant. The Bank’s market share in savings deposits rose from 6.59% in 2017 to 7.15% in 2018. VakıfBank increased the number of its savings deposit customers by 13.56% compared to 2017 to reach 13,974,207. During the year, the Bank’s TL savings deposits rose 25.56% to TL 54 billion while FC savings deposits grew 51.43% to TL 34 billion. Thanks to various technology upgrades, the Bank channeled customers to digital channels, helping branch employees save time to focus more on marketing activities. In 2018, the ARI Account, one of the time deposit products, has also become available in USD and EUR currencies. Promotion, advertisement and marketing activities for the new corporate identity of the ARI Account resulted in the creation of a product brand as well as an increase in customer numbers and volume. Pioneering position in mortgage loans VakıfBank continued to support the growth of the residential industry with mortgage loan products and services based on market conditions as well as the Bank’s customer- oriented banking approach. In 2018, the Bank captured 10.29% market share in mortgage loans thanks to its broad range of product portfolio, flexible payment options customized to each customer, and effective promotional campaigns. Maintaining its sector leadership position, VakıfBank increased its mortgage loan portfolio by 2.07% to TL 19.4 billion, outperforming average sector-wide growth. VakıfBank’s “Yellow Shutter” responds to mortgage loan applications of prospective homeowners via alternative distribution channels. The Yellow Shutter team of mortgage specialists review applications via the www.saripanjur.com.tr website, 5724 SMS channels, online banking and mobile banking. This approach allows customers to complete mortgage loan pre-applications via digital channels quickly and easily. In 2018, VakıfBank continued to offer mortgage loans to customers who prefer to purchase a home or office from a housing/ office project. The Bank reached agreements with leading construction companies in the industry, municipalities, housing cooperatives and urban transformation companies, enabling retail customers to purchase a home/office with the assurance of VakıfBank. The Bank contributed to the real estate sector’s development and increased its footprint in office, housing and urban transformation projects. During the year, the Bank made improvements in its housing project loan offers, rendering operational processes more efficient, cutting bureaucracy interactions and reducing stationery costs significantly. In addition, customers who want to become homeowners with personalized payment options from VakıfBank Yellow Shutter can access contracted housing projects by visiting www.saripanjur.com.tr. With the “VakıfBank Memorial Forest,” created on behalf of customers who will take out Eco-Friendly Residential Loan and where Retail Loans (TL Billion) 2018 51.4 2017 48.0