VKF_FRAE_2018_uyg11

42 Section I: Introduction REVIEW OF OPERATIONS IN 2018 VakıfBank is on your side with commercial loans reaching TL 170.2 billion in 2018... VakıfBank delivers commercial banking services to large-scale commercial enterprises while focusing on public institutions and enterprises and providing the highest customer satisfaction. In 2018, the Bank maintained stable and broad-based growth with products and services customized to meet customer needs and expectations. Steady Growth Developing the most suitable solutions by analyzing customer needs, VakıfBank Commercial Banking formulated a strategy and action plan with customer-oriented solutions and an approach centered on asset quality and profitability. As a result, the Bank enlarged its commercial customer base while significantly boosting its cross-selling ratio and segment profitability. Following modifications to the Bank’s organizational structure, commercial customers with similar needs and expectations, who prefer products with similar characteristics, have been positioned correctly. Under its business model, the Bank opened 35 new commercial branches complete with expert employees in order to develop diversified marketing strategies and meet the financial needs of commercial customers at top speed and with the highest service quality. With its dynamic and expert human resources, the Bank met the needs and expectations of its commercial customers while also delivering rapid, more sophisticated services using innovation and alternative financial solutions. The Bank closely monitored the latest technological developments and continued to move forward, expanding its commercial customer base by 5.5% in 2018. Providing its commercial customers with best- suited solutions to meet their financial needs. Thanks to an extensive product range and wide branch network, VakıfBank expanded its commercial cash loan portfolio by 26% and boosted non-cash loans by 41% as of year-end 2018. Thanks to the strategy of increasing cross-selling, VakıfBank increased the volume of collection cheques intermediated by the Bank in the commercial segment by 15% in 2018. The Bank also boosted the volume of tax collections by 8%, social security collections by 30%, and Gümkart collections by 26%. In the trade finance transactions of commercial customers, the Bank has developed additional services suited to meet specific needs and new products to appeal to specific customers groups in order to boost diversification. Commercial Banking In 2018, VakıfBank maintained stable and broad-based growth with products customized to meet customer needs and expectations. 5.5% Growth in Commercial Customer Base