VKF_FRAE_2017

79 VakıfBank Annual Report 2017 Placing automatic payment orders via TarımKart (Agriculture Card) TarımKart, designed exclusively for agricultural producers, was launched in 2016. In 2017, the Bank continued to enhance the product specifications of TarımKart (Agriculture Card). In this context, the automatic payment order feature was launched as a practical solution in customer’s lives. In the first phase, it became possible to place automatic payment orders for different telecom operators. Commercial Credit Cards continued their rise in 2017 Designed for customers in the corporate, commercial and especially SME segments, the BusinessCard continued to increase its market share and turnover in 2017. In December 2017, BusinessCard increased its turnover by 26% compared to the prior year to TL 1,058 million, while the number of these cards went up 19% to 186,016. The credit balance increased by 21% compared to the previous year to TL 1,761 million. In 2017, the Bank continued to organize campaigns for BusinessCard customers, and in parallel, sales campaigns towards the employees also contributed to BusinessCard numbers and turnover. In the first half of the year, Sözünle Kazan (Win by Promise) was added to BusinessCard’s product features. In this scope, BusinessCard holders who promise expenditures for 6 or 12 months gain discounts of up to TL 1,000 in their bank statements, which enables the Bank to achieve long term turnover increases. Prepaid social assistance cards continued to grow Growth in prepaid social assistance cards continued in 2017, as the number of contracted municipal and social assistance foundation card types reached 56 and the total number of cards reached 500,000. Under an agreement with the Ministry of Justice, social assistance cards were provided to prisoners in the Ministry of Justice Detention Houses and Prisons, allowing them to use these cards in the canteens. Debit Cards In 2017, debit cards started to be produced with a new generation chip to increase the security in all ATM and POS transactions. The five-digit card passwords were converted into four-digit ones in order to keep abreast of sector standards and ensure ease of use. The standard Debit card given to all VakıfBank customers has been divided into the four segments of Classic, Young, Platinum and Commercial Debit Card, each with new product features. In order to ensure that Troy-branded cards can be used abroad as well, the Bank completed the integration with “Discover”, the third largest payment system in the world. As such, Troy-branded cards are now valid in virtual and physical POS devices across the world. In addition to all these, VakıfBank launched the Debit Money feature, whereby customers can earn points in all of their shopping transactions. Furthermore, the new “Shopping Receipt” feature allows customers to track their points they earned. In 2017, the total shopping turnover in Debit cards was TL 4,688 million, representing a 40% increase compared to the previous year, while the total number of shopping transactions was 91.3 million, in a 35% increase. Connecting Account to Credit Card The recently launched Connecting Account to Credit Card scheme allows credit card customers who have personal main cardholders to connect TL and foreign currency drawing accounts to their credit cards and perform all ATM banking transactions, which they can normally do with their Debit cards. As such, customers do not have to carry multiple cards and can use the credit card to pay credit card debt from the drawing account; withdraw or deposit money to their account; and practically perform all banking transactions such as transfers and EFTs. Virtual Card With the virtual card, VakıfBank customers who are retail main cardholders can create a virtual card within their limits to carry out their internet and mail order transactions in a safe and practical way. Since there is no physical card customers don’t have a risk of loss or theft. Since it is connected to the credit card, the product is rapidly ready to use and customers are not kept waiting. The limit for the virtual credit card can be renewed or reset in every payment period according to the preferences of the customer. VakıfBank continues to be the strength by customers with its HGS and OGS products. In 2017, the Bank upgraded its systemic infrastructure to add value to HGS and OGS products and ease the workload of branches. With these efforts, a large part of the OGS and HGS operations, which used to be run in a centralized manner, were shifted to branch channels with the launch of the new system. In 2017, the total turnover of Debit cards increased by 40% compared to previous year and reached TL 4,688 million. The number of transactions reached a total of 91.3 million, with a 35% increase compared to the previous year.