VKF_FRAE_2017

PART I: INTRODUCTION 78 VakıfBank Annual Report 2017 In 2017, VakıfBank’s credit cards reached a total turnover of TL 37.2 billion and an annual growth rate of 20.60%, which well above the Turkish banking sector growth rate of 12%. REVIEW OF OPERATIONS IN 2017 In 2017, VakıfBank credit cards reached a total turnover of TL 37.2 billion and an annual growth rate of 20.60%, which well above the banking sector growth rate of 12%. VakıfBank has succeeded in becoming the bank with the second best performance in terms of turnover growth rate. On the other hand, the number of transactions increased by 12.76% to reach 248,712,715 million for the year. The number of cards increased by 508,304 to 4,017,369. The growth rate in the number of cards were 14.49%, and VakıfBank displayed the second best performance in terms of the card number growth rate. The credit balance increased by 20.6% compared to the previous year to TL 7,195,597 thousand. »» NEW SERVICES AND DEVELOPMENTS IN CREDIT CARDS The mobile credit card campaign follow-up application “Cepte Kazan” (Win in Mobile App) was put to the service of customers. Adapting to the realities of the digital age, VakıfBank launched the user-friendly “Cepte Kazan” app in order to increase credit card shopping volume, credit card and mobile banking customers, customers’ commitment to Bank products, and customer satisfaction. In October, “Cepte Kazan” was also placed on the interface of the mobile banking application, resulting in a rapid growth in campaign visualization and participation figures. The main difference of the “VakıfBank Cepte Kazan” application from similar bank products is that it has been integrated into the home page of the mobile application, and thus can be launched without a separate download. The application is developed to enable VakıfBank customers to: » » Easily keep track of general or personalized campaigns, or campaigns customized for their cards, » » Participate in the campaigns, » » Monitor their spending on the campaigns they join in, » » Obtain information on scoring TL points/ discount download transactions and keep track of these dates. Paying Motor Vehicle Tax (MTV) by Credit Card on VakıfBank channels Aiming to widen its service range by focusing on the basic rights of its customers, VakıfBank continued to add new features to its credit cards in 2017. As a result of infrastructure developments completed in June 2017, it became possible for the first time to make debit or credit card payments for the Motor Vehicle Tax through the Bank’s channels (branch, Internet, mobile app, ATM, www.vakifkart.com.tr, call center); previously this was possible only via the government web site www.gib.gov.tr . In the scope of this service, which allows VakıfBank credit card holders to pay in 2 or 3 installments without delay interest, 432,752 transactions were realized in July, and a turnover of TL 140 million was achieved. Instant (online) bill payment by credit card VakıfBank credit cards continued to offer practical solutions to cardholders in 2017. In order to meet basic needs and increase its revenues, VakıfBank launched the instant bill payment service by retail and commercial credit cards via internet banking and mobile banking channels in April 2017. Thus, customers who do not want to define automatic payment orders on their credit cards now have the opportunity to pay their bills instantly through the Bank’s channels. PAYMENT SYSTEMS The growth rate in the number of cards were 14.49%, and VakıfBank displayed the second best performance in terms of the card number growth rate.