VKF_FRAE_2017

61 VakıfBank Annual Report 2017 In the Private Banking segment, VakıfBank increased its total assets by approximately 40% compared to the end of 2016, and closed the year 2017 with total assets exceeding TL 3 billion. VakıfBank Private Banking, which has completed its seventh year, serves customers with total assets above TL 500,000 at VakıfBank, through a total of seven Private Banking branches -three branches in Istanbul, and one each in Ankara, Izmir, Bursa and Adana- as well as a Private Banking corner. VakıfBank builds its growth in Private Banking upon a service perspective empowered by a highly talented workforce and mutual trust. Private Banking provides customized financial solutions for customers of the high income group in its branches through Private Banking Portfolio Managers, who are specialized in their respective fields. At special service locations designed to maximize customer comfort. Private Banking offers not only the standard banking product range, but also alternative investment options suited to the needs and expectations of Private Banking customers. Building its growth strategies on new customer acquisition and customer satisfaction since its set up, VakıfBank Private Banking increased its total assets under management (AUM) by 40% year- on-year in 2017, reaching TL 3 billion in AUM. New customer acquisitions accounted for around 95.82% of the total AUM. Committed to the principle of providing the highest quality service to its customers, VakıfBank Private Banking has taken care to keep the technical skills, sales and relationship management competencies of its portfolio managers at the highest level, through a planned training program. VakıfBank also placed importance to various activities, which help strengthen customers’ relations to the Bank and enhance customer satisfaction. Such history and art activities lay the ground work for long-term relations with current and potential customers. »» STRATEGIES FOR 2018 VakıfBank plans to enrich its product range and launch new Retail Banking products and services in response to customer needs in 2018. In addition, the Bank aims to meet customer demands particularly on digital channels and become an easily accessible bank that renders rapidly with impeccable service. In this context, the Bank aims to digitize all phases of the residential loan application, such that customers will only have to sign the documents at a branch for the loan allocation to take place: The expertise application and result requests can be made via the digital channels. The Bank will also set up a platform, whereby customers can make expertise demands related to loans, and initiate the expertise process whenever they want to learn the value of their house. VakıfBank will continue to invest in its technology infrastructure, organize campaigns that will maximize customer productivity, undertake initiatives geared toward increasing non-interest revenues, raise the cross-selling ratio by increasing customer loyalty, and maintaining its competitive approach in the banking sector. In 2018, the Bank will focus on to the work on technological infrastructure, in order to increase the service quality offered to savings deposit customers. In this scope, technological updates will be completed to allow time for deposit customers to perform the full range of time deposit transactions that normally carried out in branches via the mobile and internet banking applications. In line with its goal of planned growth in terms of the number of savings deposit customers and market share, VakıfBank will provide deposit products that will suit to market conditions, by focusing on the needs and demands of its customers. In response to the increasingly competitive environment within the Private Banking segment related to its rapid growth in the world and Turkey, VakıfBank Private Banking aims to grow its AUM, expand its service offerings, and increase its market share in 2018. The Department also aims to stand by its customers with the boutique events it offers to them. PRIVATE BANKING The share of 95.82% in the total asset size of the Private Banking is provided by new customers’ acquisitions.