VKF_FRAE_2017

51 VakıfBank Annual Report 2017 New departments, established under the umbrella of VakıfBank Corporate Banking, have started activities. In 2017, the Corporate Banking Product Development and Sales Coordination Department was established under VakıfBank Corporate Banking in addition to the existing departments, with a view towards providing special services to corporate customers. The Department has become operational and will more rapidly meet product requests, which vary from one corporate client to the next, and further increase the quality of the service offered to them. Another department that started its activities under Corporate Banking is the Investment Banking Department. The said department is involved in marketing products falling under the scope of investment banking, extending these across a wider base, and conducting product-based customer profitability and efficiency analyses. In the field of corporate finance, the Department provides services such as company valuation, mergers and acquisitions, capital management consultancy, develops alternative funds and products to meet companies’ financing needs, organizes capital market issuances to facilitate companies’ access to financial resources, and plans public offering of share certificates. In 2017, VakıfBank continued relentlessly to invest in technology, and digitized many products and services. Digitization investments will continue to increase in 2018. Seeing customer relations as the foundation of long-term partnerships and standing by its customers under all circumstances and market conditions, VakıfBank aims to further strengthen cooperation with existing customers with its innovative products and cash/non-cash loan facilities while increasing its presence in the corporate segment by acquiring new customers and being the strength by the customers. VakıfBank continued its technology investments and transferred many products and services to digital media.